Posts Tagged ‘FMCG’

From 1998-2003 I studied photography from GCSE, A-Level and GNVQ Advanced at college, through to HND and BA (Hons) at University.  My final degree dissertation was based around the rise of consumerism and globalisation.

I wanted to illustrate the fact that certain brands appear in every town in most countries around the world and that those towns are beginning to look the same.  Who better to use to illustrate this fact than McDonald’s?!  Living in West Yorkshire at the time, I travelled home to Surrey at the weekends, spending daylight in the Capital to photograph a McDonald’s cup at some of the most well known sights.

My reading was mainly concentrated on Walter Benjamin’s ‘Arcades Project’ (‘Das Passagen-Werk’), as well as many other sources including John Urry’s ‘Globalising the Tourist Gaze.’

Photos were taken using a Canon EOS 5 camera (35mm film) and the negatives were scanned for digital reproduction. 

You can also view the final series of images on flikr here.

Please note that all images are Copyright 2010 Cathryn Cook and may not be reproduced without permission.


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